Adwards 2013 – “Kill Your Monsters” - up until now the bloodiest advertising festival in history. When we sat down in our very first meeting, Eriks said: “This year it has to be about fear”. And so it was. Pēcis created 7 advertising monsters we all agreed on to be the most dangerous: Miss happy Family, Proffesor Price Off, Master ASAP, Dr. Deadline, Mr. Make My Logo Bigger and No Budget , each of them was represented in the award ceremony as well. One category – one monster. If you succeed and win, the monster dies. If you fail, it lives on. We are very glad to say, that the works submitted for the Adwards2013 were great enough to kill all of them.