Radio ad against the radio format.
At 2012 Zelta Zivtina launched new tariff plan No Limit – no time limit for calls, no amount limit for SMS. How to make it noticeable on radio? By breaking the limits of the radio!
Mainstream radio stations traditionally obey the length format - about 3 minutes for the song. So together with the best DJ’s we chose world known long songs, that usually are cut shorter, and played them whole with no limits. The songs were announced as a gift from ZZ No Limit tariff.