No Fail, No Win
Latvian Art Director Club
23. mar. 2012 Thumbnail view thumbnail view

In essence, the ADwards 2012 motto “No Fail, No Win” is not only a motto for excellence; it’s a motto for life itself. Behind every outstanding achievement are hundreds of failures, scars and bruises. Even though today’s competitive society considers failure to be something bad and oftentimes - unforgivable; it’s failures that lead us down the path to excellence and ultimately generate competitiveness itself.

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