CSDD Bottle
Road Traffic Safety Department
10. jun. 2009 Thumbnail view thumbnail view

With the approach of summer, people spend more time relaxing outdoors. They’re also reluctant to pass up the opportunity to have a drink. To make them consider the consequences of driving under the influence of alcohol, reminders were installed in the suburbs of Riga in the form of outdoor billboard ads visually explaining that cars are temperamental; they don’t like drunken people. They tend to show their displeasure by doing a somersault or wrapping themselves around a pretty roadside pine tree.


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