Created TV commercials within the social campaign main goals were to lower the numbers of injured and killed motorcyclists and bicycle riders as well to promote mutual understanding and politeness among drivers of different transport vehicles. The main reason – by the start of summer season there a lot more motorcyclists and bikers emerging and they are much harder to spot on the road. The Idea of a story – if you have had run down a motorcyclist it is not just a bulk of scrap metal – it is memories of which you can never ever get rid off, not depending on where you go or what you do these memories will always haunt you. That is why before turning – Look twice! TWICE!
Road Traffic Safety Department04. may. 2008 thumbnail view