Good to be Good!
Road Traffic Safety Department
26. mar. 2008 Thumbnail view thumbnail view

TV clips that do not speak up through shocking, threatening or moralizing but are animated positive announcement addressing Latvian drivers informing of unwritten laws of honour and mutual respect on the road. If you act that way it will make you only a better and more human as a person. The main goal – to improve the level of driving culture, to encourage the slow and to slow down the furious ones. The drivers are being taken back to their child hood a time when their moms and dads were teaching how to distinguish what’s bad and what’s good, a time when the idea of politeness and respect to others was forming.


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