Buckle Up!
Road Traffic Safety Department
16. oct. 2008 Thumbnail view thumbnail view

Created TV commercials within the social campaign were a battle with socially evolving myth. Myth – those who sit in the backseat of a car do not have to buckle up, because during a car accident passenger would be protected by the front seats backrest. Too bad, but statistics oppose to such myth strongly. The goal of the campaign was to change the not buckling up habit of people, to decrease the numbers of injured and to make society understand that to believe in the power of saviour of a front seats backrest is as foolish as to stand against an upcoming train or jumping of an airplane. Physics will always be more powerful. 

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