RIMI Talking Items
Rimi
01. jun. 2007 Thumbnail view thumbnail view

To communicate RIMI as a friendly and human retailer small metal plates with messages were glued to hundreds of interior details and store equipment. For instance, fridge says: "Hi, I work here as a fridge and I've got come cool lemonade in me". "I hold those apples especially for you", says the shelf of fruits. In total, about 5000 plates were placed in stores.

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