To communicate RIMI as a friendly and human retailer small metal plates with messages were glued to hundreds of interior details and store equipment. For instance, fridge says: "Hi, I work here as a fridge and I've got come cool lemonade in me". "I hold those apples especially for you", says the shelf of fruits. In total, about 5000 plates were placed in stores.
Rimi01. jun. 2007 thumbnail view