Organ Donors
Road Traffic Safety Department
10. may. 2007 Thumbnail view thumbnail view

A high number of people are killed on Latvian roads because of aggressive driving and speeding. Is there a message able to cut through an aggressive driver’s mind?

Idea in one sentence: Let’s make violators sign over their organs to those who need them more.

Policemen (along with penalty protocols) are giving contracts to traffic violators in which they sign over their organs (kidney, liver, heart, bones, eyes, skin) to those waiting for organ transplantation.

Results:
•    2700 traffic violators were given organ donor’s contracts
•    More than 4000 people voluntarily signed over their organs for transplantation in the event of an accident
•    After the campaign number of casualties on Latvian roads dropped by 21%


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